深度访谈,又深又难!

(2009-05-09 09:28:54)
标签: 深度 访谈

  没事发两句牢骚。

  今天有一个depth-interview(深度访谈)的workshop.以前写硕士论文的时候其实做过这类的访谈,甚至还做了focusgroup.因为有了先前的经验,总觉得访谈不是什么难事,甚至有点低估它,今天才知道,原来是我没搞清博士级的访谈和硕士级的访谈完全是两个不同的层次。头一回知道原来专业的深度访谈是超级难!

  导师常说英国人喜欢做qualitativeresearch,而美国人偏爱quantitativeresearch.换句高深点的话,美国人推崇古典的实证主义(positivism),而英国人青睐新潮的阐释主义(interpretivism)。套句简单点的话,搞起研究来,美国人似乎更保守,而英国人似乎更开放。美国人相信客观是可以独立存在的,所以数据说明一切,压倒一切;而英国人则喜欢戴上哲学的眼镜来审视一切,相信主观无处不在,凡事都是相对的。

  深度访谈也许是英国人的强项吧,学校里有个英国老师,博士读了N年,头发都白了一半了还没毕业,做的就是qualitativeresearch。他做深度访谈收集的资料据说光打印出来的部分堆起来就已经高达两米了,如果我是他,恐怕这辈子也别想毕业。

  专业的深度访谈绝对是一门艺术,访谈人员必须善用问题来引导整个过程,而发问就是这门艺术的精髓所在,并且要问的问题不能是事先准备好的,发问者只能根据实际情况随机发问,再根据被访谈者的回答挖掘出更多的问题,而最后这些问题都必须能被组织起来导向最终的研究课题。访谈结束后,访谈者通过自身的学术背景和高度的洞察分析能力将这些资料进行重新整理解读,最终找到有利于研究课题的第一手资料。

  总的来说,深度访谈是对访谈者一次表达能力,组织能力,应变能力,逻辑思维能力和分析能力的综合大考验。

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